Is Signage Expensive?

Signage is the least expensive, yet most effective, form of advertising for independent and national retail businesses.

  • You pay for the sign once and it works for you 24 hours a day, 7 days a week for years. Use of other media requires paying month after month and you never have the benefit of ownership. You also have no assurance that you’re reaching potential customers.
  • From a business owner’s perspective, a sign should not be viewed as an expense, but as a capital investment. When you factor in your return on investment, signs are not expensive. An effective sign will most likely pay for itself many times over.
  • The price for signage will vary greatly depending upon the size, design, style, manufacturer, and mounting type.

http://www.sba.gov/content/signage-expensive

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